As Revolve grew, the Mikes found the importance of staying forward of developments. Driving a development all one of the best ways down,” as Mente calls it, works inside the short time period, but can harm the model over time. Take the dreaded Juicy Couture velour tracksuit. No single article of clothing would possibly greater symbolize the style of the mid-2000s. On the time, Revolve was selling numerous them. (And promoting them and promoting them and selling them,” Mente says.) However it should undoubtedly became clear that the orders have been no longer coming from Revolve’s core buyer. It was the late adopters, the latest adopters, and never the people who are going to keep coming once more to us and be our long-time period customers,” he says.

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